Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Digital Dividend

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In October 2005, the BBC broadcast a worldwide televised debate on the emerging agenda for the World Summit on the Information Society (WSIS) to stimulate dialogue in anticipation of Phase II of WSIS (Tunis, November 2005). An invited audience posed questions, which had been articulated through a participatory public process, for response by a panel of experts. The TV debate was organised by Dev.tv, a non-profit association founded by media professionals, with support from the United Nations Development Program (UNDP)'s Asia Pacific Development Information Programme (APDIP), Swiss Agency for Development and Cooperation (SDC) and Global Knowledge Partnership (GKP). TVE Asia Pacific's Director Nalaka Gunawardene served as advisor to the debate, which engaged citizens via email and television.
Communication Strategies
This initiative used information and communication technology (ICT) to engage individuals around the world in reflection and dialogue about the "digital divide", encouraging them to ask questions such as: "Can ICTs help reduce poverty, create jobs, generate income and add value to livelihoods? Or do they just widen existing disparities in society? Are development donors wasting aid money on ICT projects that are never scaled up?" Citizens worldwide were asked to participate by emailing questions to the Moderator prior to the debate date (September 30 2005, at the International Telecommunication Union Headquarters in Geneva, Switzerland). Organisers stressed that "Anyone anywhere on the planet can send in questions to the debate - the best ones will be selected by the producers and posed to the panel that will have representatives from governments, civil society, United Nations and the private sector."

The selected questions were then addressed during a high-level debate that involved 30 participants "representing all sides of the ICT universe" engaging in a 120-minute discussion of strategies for securing a digital dividend for the economically poor. Topics covered included: bridging the knowledge gap; why investment in ICTs are so low on the international agenda; contribution of the private sector vis-à-vis government; ICTs as a tool for education; neglect of the traditional communications technologies (e.g., radio); lack of energy as a main barrier to the spread of ICTs; ICTs for human rights and free expression; and outlook for what WSIS II would achieve.

An edited version of the debate, with video inserts illustrating the themes tackled by the participants, was broadcast initially on BBC World Television on October 22 and 23 2005, and then through Eurovision's world feed on November 14 2005. (Local times were listed on the BBC World website). The debate was then offered to the 300 members of the European Broadcasting Union (EBU) as well as other broadcasters around the world. Click here to view the video of the panel debate.
Development Issues

Technology, Poverty.

Key Points
According to organisers, some hold that ICTs could provide a "fast track" out of poverty, thereby helping to meet Millennium Development Goal #1. Others take the view that the economically poor need the basics (health facilities, roads, schools, food security, and so on) before computers and mobile phones. In short: How should we allocate development assistance funds? This was one of the core questions broached at the second and final leg of WSIS in Tunis, and addressed through the Digital Dividend initiative.
Partners

BBC and Dev.tv, with support from UNDP-APDIP, SDC, and GKP.

Sources

Posting to the Bytes for All Readers listserv on October 7 2005 (click here to access the archives); and UNDP-APDIP website.

Teaser Image
http://www.deza.ch/pictures/ICT4D_Kind_CD_214x131.jpg