Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Draugiskas Internetas [Safer Internet]

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Implemented by Bite Lietuva, the Ministry of Education and Science, and the Social and Psychological Service Center, this web-based programme of the European Commission (EC) Information Society and Media Directorate-General is designed to call Lithuania's attention to information of illegal and harmful content on the internet (e.g., pornography, paedophilia, racism, and xenophobia) - particularly as related to children and adolescents using the internet.
Communication Strategies
This programme uses information and communication technologies (ICTs) to create a new national node for safety awareness in Lithuania. "Draugiskas internetas" has designed a media campaign to appeal to various age and social groups, and features a logo of a teddy bear and mouse pointer.

Based on the programme of the EC Information Society and Media Directorate-General, two projects will be implemented in Lithuania in 2005-2007:
  1. Education of the society on the issues of a safe internet ("Safer Digital Lithuania"). Specifically, by providing practical advice about safe internet browsing, a website has been designed to teach visitors how to recognise illegal or harmful internet contents, encouraging reporting through a portal. Offered in Lithuanian and English, the site features links to free programmes for content/spam filtering.
  2. Hotline implementation ("Hotline Lithuania") - one can report illegal information they have noticed online - on the website, click here for that web page. This information is then filtered and communicated to responsible institutions. At present 23 hotlines are working in 21 countries (mostly in the European Union, or EU) which have joined the INHOPE Association. In this sense, community participation is a key means of sharing information designed to protect children and young people from potentially harmful online content. On October 17 2005, the Lithuanian hotline became the member of INHOPE.
Development Issues
Children, Youth, Rights, Technology.
Key Points
Partners held a press conference in August 2005 to present their programme and reveal research that shows an increasing number of children and younger teenagers are going online. TNS Gallup research has shown that 63% of Lithuanian children and teenagers use the internet. One-third of 7- to 10-year-old children start browsing the internet; 5% are less than 7 years old. The research also showed that, although parents know very little about safety on the internet, they understand that the issue is important.

Organisers indicate that the issue of internet safety and the launch of the Safer Internet programme have attracted a lot of media attention and provoked discussion in Lithuanian society.
Partners

Consortium “Safer Digital Lithuania” : JSC Bite Lietuva, the Ministry of Education and Science, and the Social and Psychological Service Center. Other partners: Information Society Development Committee under the Government of the Republic of Lithuania; Lithuanian National Radio and Television; Office of the Inspector of Ethics of Lithuanian Journalists.

Sources

Posting to the Young People's Media Network on September 19 2005 (click here for the archives); Insafe website; and Draugiskas Internetas website.