Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Educational TV channel (DD-Gyan Darshan) - India

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DD-Gyan Darshan, set up by the national Telecaster Doordarshan and Indira Ghandi National Open University, will include programmes for schools, teacher enrichment education, open and distance learning, vocational courses and courses for disadvantaged sections of India.
Communication Strategies

Will initially broadcast 8 hours of original programming (on career guidance, computer education, preparation for competitive exams, edutainment, arts, culture, tourism and other developmental themes, and an educational current affairs programme) and 8 hours of repeats every day. Will broadcast one interactive hour daily in which teachers and experts will clarify issues for listeners through telephone contact.
Development Issues

Education, economic development, women, children.
Key Points

The initial expenditure for transmitting will be met by the Ministry of Education Government of India.
Partners



Doordarshan and Indira Ghandi National Open University, with assistance from Ministry of Education GOI and major educational software makers.

Sources

Letter from Dr. R Sreedher and article on set-up of channel at: Click here for website.