Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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End Violence Against Women Project

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The End Violence Against Women Project has aimed to raise awareness of neglected issues and strengthen the ability of marginalised sections of the community to assert their priorities in public policy and debate. The project was established by Panos Ethiopia in 2001 with the intention of stimulating informed debate and discussion on development issues both at country and regional levels.
Communication Strategies

The project’s strategy included informing the public about gender-based violence (GBV) and about those who have the mandate to protect the rights of women in the community. The project used different information dissemination strategies to reach specific groups. It hosted public hearings where victims of violence gave testimonies of the abuse they faced. The hearings were designed to raise awareness of legal and support aspects of violence against women and gaps in legislation, attempting to reach the public, the legislature, and other public institutions.

The project had workshops for law enforcement agencies aimed at sensitising law enforcers on issues of violence. The workshops were designed to create opportunities for participating individuals and institutions to review the situation and systems from a broader perspective; to identify problems in the system; to give practical information and identify solutions; and in combination with media coverage and advocacy, to initiate steps to change the culture of gender violence, support victims, and reduce violence against women.

Its activities focused on discussing basic gender issues, forms of violence and how they are looked at from the existing law and the constitution, the international convention signed, and the problems faced in the process of dealing with violence-against-women cases. The participants included prosecutors, judges, and the police; and the intention was to increase knowledge of women’s rights, to encourage reflection on the practical implications of this knowledge within their places of work, and to help the institutions think about how to operationalise new knowledge.

The project hosted workshops for journalists to sensitise them so they could develop more informed publications and news on violence against women and other issues related to women’s rights. It also created a radio programme, “The Voice of Eve”, that aired 52 programmes dedicated to violence against women. Though the project dealt with providing information, it also became a forum for discussing options, discovering alternatives, and holding existing service providers accountable. The radio was used as an avenue to compare experiences in the use of the existing processes, thereby monitoring the government and its institutions that deal with violence throughout the country.

Development Issues

Gender, Women, Rights.

Key Points

The project objective was to raise awareness on violence against women and increase its profile to induce changes in attitude and behaviour within the community and the government processes. The project also aimed to influence the portrayal of women and violence in the media in order to stimulate positive change. The public hearings aimed to enable victims of violence to speak out and stimulate public debate on issues of violence.

Partners

Panos Ethiopia, Ethiopian Women Lawyers Association, Ethiopian Media Women Association.

Sources

Raising Voices website on February 15 2005 and October 16 2009.