Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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FAO Agriculture Programmes - Chile, Bolivia, Peru

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The Food and Agriculture Organisation (FAO) programmes in Chile, Bolivia and Peru use a “communication for development” approach through the planned and organized use of media communication as a tool for achieving goals with the beneficiaries' involvement and participation in the development projects. The FAO works to raise levels of nutrition and standards of living, to improve agricultural productivity, and to better the condition of rural populations.
Communication Strategies

The programmes use audio-visual pedagogy, combining farmer's knowledge and experience with recent scientific research in a given area. The use of radio and the Internet in French-speaking Africa, Chile and Mexico also involves local people and builds up information networks for farmers. Building communication into the projects and involving target groups at the beginning results in important information reaching the farmer and improved communication between farmers and decision-makers. Inter-personal communication is used for passing on sensitive information about family planning and health to women in the form of theatre, story-telling, dancing, and singing.
Development Issues

Agriculture, women, family planning, health and nutrition, economic and media development.
Key Points

The project has produced 1,000 video programmes that have reached 450,000 people. This has shown itself to be more practical and cost-effective than traditional training methods.

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Submitted by Anonymous (not verified) on Sat, 05/13/2006 - 16:27 Permalink

not useful make no sense