Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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A radio project to educate and inform the public about sensitive sexual health issues. Call-in questions and guest hosts provided most of the content of the show.
Communication Strategies

50 broadcasts were aired on the most popular radio station in Russia. Each episode was devoted to one issue related to reproductive health and safe sexual behavior. Guest hosts were called in to give specific medical or psychiatric information. Contests and role-playing were used to maximize listenership and retention of information
Development Issues

Reproductive health, safe sexual behavior
Key Points

Population Services International - Statement of Radio Program Expertise, May 1998.
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.