Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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FIRE...where there's smoke - Canada

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Judith Marcuse Projects produced a live performance project to deal with how violence affects teenagers. Designed to provoke discussion, 'FIRE...where there's smoke' took an honest look at how today's youth deal with violence in their lives and in the world around them.
Communication Strategies
Developed as a follow-up to three years of workshops with 400 15-18 year olds, the performance included video projected on large screens, rock music, dance, and text. Nine young professional performers communicated not through narrative means but, rather, by living through a series of "events".

The 70-minute-long performance was followed by a 20-minute "talkback" session involving the audience and cast with professional counsellors on hand in case additional support was needed. In addition, audience members were provided with print support materials that included a wallet-sized resource card that listed organisations offering a range of critical services to youth, and a 24-page legal education/ violence prevention brochure. A Teacher's Guide was also provided. Suitable for youth in grades 9-12, this guide includes talking points/questions based on the performance, activities designed to inspire youth collaboration, and strategies for conflict resolution to share with students.

A "FIRE…where there’s smoke" adaptation for television is currently in the works. An additional 8-part series of short video pieces is in development for use in schools.
Development Issues

Conflict, Youth, Violence, Rights.

Key Points
FIRE sold out its first 44-show run in October - November 2001 (the first Vancouver run sold out in 24 hours). Letters from youth and adults who saw the production provide accounts of positive action resulting from the FIRE experience (e.g., new and meaningful conversations between youth and with parents and teachers; a school class organising themselves and apologising en masse to a victim of their bullying; youth becoming inspired to pursue live performance because of the show; youth returning several times, often bringing a parent with them; adults coming alone, then returning with a young person, and so on). A 48-page report on the FIRE project (1998-2003) which details these and other impacts was produced (please see contact details, below).
Partners

B.C. Hydro, The B.C. Law Foundation, The National Crime Prevention Program, VanCity Credit Union, The Hamber Foundation, The Koerner Foundation, The Vancouver Foundation, The McLean Foundation, The Melusine Foundation, ArtsFact, Imperial Oil, The Canada Council, The British Columbia Gaming Commission and the BC Arts Council, Status of Women Canada, and the City of Vancouver.