Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Friend Exchange - China

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Friend Exchange is a bimonthly AIDS awareness magazine that seeks to help gay men in China avoid contracting HIV/AIDS.
Communication Strategies
Each issue of the magazine includes at least ten pages devoted to the topic of HIV/AIDS and a guide to safe sex for male readers. The information about preventing HIV is, by design, very basic.
Development Issues
HIV/AIDS, Gender.
Key Points
Chinese health officials have predicted that about ten million individuals in China will contract HIV or AIDS by 2010, but some claim that they have said little about the impact of AIDS on gay men in China, where there is a taboo against talking about sex in general and homosexuality in particular. This failure to communicate, the critics claim, has hindered public health efforts aimed at providing information to those who could benefit from it. According to a Western researcher who administers a foreign-funded AIDS program in Beijing, gay men account for one-third of the AIDS patients at two hospitals in the city.
Partners

Ford Foundation.

Sources

Letter to sea-aids@healthdev.net (copyright SEA-AIDS 2002) accessed by The Communication Initiative on April 11, 2002.