Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Get Up, Stand Up: The Story of Pop and Protest

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Get Up, Stand Up is a two-hour documentary television programme featured on PBS in the United States that explores the evolution of protest songs, including the history of politics and protest in black music - from the civil rights movement and pacifism to black separatism and gangsta rap. By weaving together historical footage and commentary from today's musicians and music critics, the programme aims to put the power of pop into perspective. The documentary is supported by background information found on the project website.
Communication Strategies

Get Up, Stand Up was produced as an investigation and a celebration to show that pop music can be much more than simply "popular" music. Using songs as punctuation, the film chronicles the way music has been used to convey social dissatisfaction, from highlighting labour unrest to denouncing terrorist attacks. It traces the birth of protest songs back to the American union movement and explores the impact of pop culture in politicising the baby boomer generation during the Vietnam era. It explores how musicians in the United States have taken on larger and larger issues in countries such as Bangladesh and Tibet. According to the programme website, benefit concerts and individual hit songs, including Band Aid's "Do They Know It's Christmas" and USA for Africa's "We Are the World," raised millions while capturing the attention of billions worldwide.

The Get Up, Stand Up website offers additional background information about protest music. Five songs that have been considered protest music are examined, discussing the individuals who wrote them and why they can be considered 'revolutionary.' The website provides information and video clips to explore some of the key historical events that inspired some of the music, and to offer readers the opportunity to share their own thoughts about the issues raised by each.

  • Great Depression
  • U.S. Labour Movement
  • Civil Rights
  • Vietnam
  • Birth of Bangladesh
  • Apartheid
  • Central American Wars
  • Ethiopian Famine
  • War in Iraq


Resources are also available outlining more about the strategy of using music for protest.

Development Issues

Rights

Sources

Get Up, Stand Up website, April 28 2006 and November 29 2010.

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