Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Global Green Kids

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Launched in 2013, this international project of Radijojo World Children's Media Network is dedicated to the environment, nature, sustainability, and fair globalisation. Global Green Kids is open for all schools, children's media groups, kids' environmental initiatives, community radio stations, families, and civil society media centres worldwide - anytime until the end of 2015 (the end point for the Millennium Development Goals - MDGs) and, hopefully, beyond. All content that the project produces, collects, and shares is available as an Open Educational Resource, according to United Nations Educational, Scientific and Cultural Organization (UNESCO) standards. It is all non-commercial, advertising-free, made by kids for kids. Global Green Kids is a project in the context of the UNESCO Decade "Learning for Sustainability".

Communication Strategies

Visitors to the Global Green Kids website can access various resources as well as a call to action: "You have a 'green' story, poem, song, essay, interview to share with your peers in the whole world? Wow, welcome!" Children and youth are invited to record their "green" reflections as audio or video, using a camera, MP3 recorder, mobile phone, or any equipment in their local school media lab. They can then share additional information about themselves and the issue, sending in self-made photos and drawings to illustrate their story. They can send it to Radijojo World Children's Media Network, either via their Facebook page or as mail to globalgreenkids@radijojo.de

 

To kick off the project, Global Green Kids reporters from Hannah Hoech primary school in Berlin, Germany, interviewed UN messenger for peace and environmental activist Jane Goodall, who shared her own story and encouraged the youth to become active for the environment.

Development Issues

Environment, Children, Youth.

Partners

Funded by the German Federal Foundation for the Environment (DBU) and the city of Berlin (Landesstelle für Entwicklungszusammenarbeit, LEZ).

Sources

Global Green Kids website, March 15 2013; and email from Thomas Roehlinger to The Communication Initiative on March 18 2013.