Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 25 years ago
Last updated 1 year ago
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Grameen-Bangladesh

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One bank's model to promote positive social change in the banking industry in a one-on-one, face-to-face basis, as well as a modern approach using satellites and cellular telephones. By visiting the poorest people, focussing on women, loans for self-employment ventures are provided by the bank. A community of owners is created by selling shares to the villagers
Communication Strategies

Personal communication initiated by the bank through individual visitations and the provision of cellular phones to villages. Borrowers of the bank gain ownership of the bank by buying shares for U.S. $2.50 each. Traditional communication strategies used as models for new communication techniques
Development Issues

Women's development, economic change through new communication models
Key Points

Grameen's staff work to create borrowers who are entrepreneurial, determined, and optimistic shareholders of the bank. This model has been very effective, and has been used as by dozens of other countries around the world as a means of effective communication to rural areas. Communication is maintained by providing each village with a cellular phone which can be used for a small fee. Grameen has a goal of providing 65,000 villages with cellular phones (one for each village) by the year 2003.
Partners



Grameen Bank of Bangladesh