Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Guide to Implementing TAP (Teens for AIDS Prevention): Peer Education Program to Prevent HIV and ST

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Produced by the USA-based Advocates for Youth, this step-by-step guide is designed by and for youth and adults who are working to develop and implement an HIV/sexually transmitted infection (STI) prevention peer education programme in schools, faith communities, AIDS service organisations, or community-based organisations. Although each school, community, or agency may differ in structure, this manual identifies and covers the key components essential to creating a successful prevention peer education programme, with a focus on bringing adults and youth together to collaborate in planning approaches that meet the specific needs of that community's youth.

Specific sections include:
  • Chapter I. The Need for HIV/STI Prevention Peer Education - reviews youth's need for HIV/STI prevention education and summarises research findings on the effectiveness of peer education as a means to fulfill that need.
  • Chapter II. Building Support for a Peer Education Program - highlights the importance of laying the groundwork for an HIV/STI prevention peer educationprogramme in a school or community by presenting the programme to influential groups in the community. To help the coordinator become an advocate for the programme, this chapter outlines 9 reasons why teens need education to prevent HIV and STI and why peer education fills that need. The chapter also presents convincing arguments to counter possible opposition to the programme.
  • Chapter III. Planning the Program and Finding Funding - focusses on the planning process, from assessing needs and assets to specifying goals and objectives to strategising about the training of TAP members. The chapter also includes information on budgeting and finding funding.
  • Chapter IV. Selecting and Training Staff and Recruiting TAP Members - focusses on important qualities to look for in recruiting staff and provides guidelines for recruiting youth.
  • Chapter V. Training Youth to Be Peer Educators - outlines 12 sessions, amounting to about 22 hours of activities, that provide information and skillsrelating to HIV/STI prevention.
  • Chapter VI. Youth Developing Activities to Educate Their Peers - describes some educational efforts that peer educators can design and implement and suggests approaches to supporting their efforts.
  • Chapter VII. Evaluating the Peer Education Program - provides guidelines for assessing the success of the TAP programme and a sample evaluation instrument.
  • Chapter VIII. Taking the Message to the Media - provides basic guidelines on how to interact with the media.
  • Appendix - provides names of organisations and websites for more information. All forms contained in this volume, such as permission slips, tests, and data gathering forms, are duplicated in the appendix.
Click here to download the publication in PDF format.
Number of Pages
198