Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 15 years ago
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Haki Yako

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This multimedia, mass communication project in Kenya emphasised the basic rights of men and women to control their own fertility and, therefore, the size of their families. The 3-year campaign was designed by a consortium of organisations to inform Kenyan couples that modern contraceptive methods are safe and to urge couples to communicate with each other about family planning.
Communication Strategies

The basis for this project was the conviction that a multimedia campaign is more effective than singling out only one type of media. It included: 10 radio appearances, a 92-episode radio serial drama (each 30 minutes long), community visits by field workers to rural areas, billboards, t-shirts, newspapers, magazines, and over 2,100,000 pamphlets posters and flipcharts.

Development Issues

Family Planning, Modern Contraception Methods.

Partners

National Council for Population and Development, The Family Planning Association of Kenya, Ministry of Health, Maendeleo ya Wanawake, Family Planning Private Sector, Christian Health Association of Kenya, Kenya Institute of Mass Communication, Nairobi City Commission, Family Life Promotion and Services, Chogoria Presbyterian Church of East Africa, Kenya Medical Development, United States Agency for International Development (USAID), and Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP).

Sources

"Health Communication - Lessons from Family Planning and Reproductive Health", by Piotrow, P.T., Kincaid, D.L., Rimon II, J.G., Rinehart, W. Johns Hopkins School of Public Health, Center for Communication Programs. 1997, pp. 73-74; Mary Myers' summary of Haki Yako Family Planning Campaign, Kenya, 1998; and "Haki Yako: A Client Provider Information, Education and Communication Project in Kenya," by Kim, Y.M., Lettenmaier, C.L., Odallo, D., Thuo, M., and Khasiani, S. IEC Field Report Number 8. Johns Hopkins Center for Communication Programs, Baltimore, Maryland, December 1996.

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http://www.jhuccp.org/mmc/db_images/imagebas/PLKEN140.JPG