Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Hands On - Global

0 comments
Hands On is a multi-media project featuring video profiles of sustainable enterprise and technology that are designed to benefit the poor. A collaboration between Television Trust for the Environment (TVE), Intermediate Technology Development Group (ITDG), Department for International Development (DFID), and BBC World TV, Hands On aims ultimately to contribute to the reduction of poverty by providing information about projects that people can act on to create more sustainable livelihoods.
Communication Strategies
This project uses television, radio, the Internet, and printed materials to feature environmental initiatives that may be of interest to communities, entrepreneurs, NGOs, governmental agencies, and small-scale enterprise. The strategy involves informing and inspiring people by sharing examples of individuals, communities, and businesses that are adopting technologies and management practices in an effort to protect and enhance the environment.

The 5-minute features can be used as self-contained items and are packaged into 2 Hands On Omnibus editions. In addition, half-hour thematic programmes fronted by celebrities such as Prince Charles are available separately. As of this writing, the 5th series of Hands On is being broadcast on BBC News 24 (Saturday) and then repeated on BBC World (Sunday), as well as on 14 other stations worldwide. The programmes are searchable on the Hands On page on TVE website.

To date, Hands On has covered issues such as sustainable farming, building, mining, health, transport, energy, recycling, agro-forestry and innovative production methods. NGOs and businesses supply stories on best practices. For example, "Safety Caps" features a campaign to promote the use of safety caps on paraffin/petrol containers to reduce the risk of child deaths from poisoning in South Africa. Another story focusses on a micro-credit project that re-uses human waste.

Previously, full broadcasts of the programmes were available on the OneWorld radio website. (As of this writing, this is no longer the case). Radio producers were able to download the audio from the broadcasts, inserting items into their own radio shows. As part of an enquiry service managed by ITDG, viewers and listeners to these companion radio programmes could access briefs prepared by the unit through the Internet, as well as by email, fax, and post.
Development Issues
Environment, Economic Development.
Key Points
TVE is an independent production and distribution non-profit company, established by Central Television (now Carlton TV) in 1984, to specialise in environment, development, health and human rights issues. All its films for broadcast are made on an editorially-independent basis.
Partners

Funding provided by DFID, the European Commission (EC), the UN Foundation and UNDP/The Equator Initiative in collaboration with the Government of Canada, International Development Research Centre (IDRC), IUCN, BrasilConnects, and the Nature Conservancy.

Sources

Hands On brochure; and Hands On page on TVE website; and letter sent from Julian Yates to The Communication Initiative on August 19 2004.