Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Health Behavior and Health Education: Theory, Research, and Practice

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This is the fourth edition of this publication. It provides an analysis of health behaviour theories relevant to health education and, according to the publishers, includes the most current information on developments in theory, research, and practice.

It is divided into 5 parts:

  • Part One: Health Education and Health Behaviour: The Foundations.
    1. The Scope of Health Behaviour and Health Education (The Editors).
    2. Theory, Research, and Practice in Health Behaviour and Education (The Editors).
  • Part Two: Models of Individual Health Behaviour.
    1. The Health Belief Model (Nancy K. Janz, Victoria L. Champion, and Victor J. Strecher).
    2. The Theory of Reasoned Action and Theory of Planned Behaviour and the Integrated Behavioral Model (Daniel E. Montaño and Danuta Kasprzyk).
    3. The Transtheoretical Model and Stages of Change (James O. Prochaska, Colleen A. Redding, and Kerry Evers).
    4. The Precaution Adoption Process Model (Neil D. Weinstein, Peter M. Sandman and Susan J. Blalock).
    5. Perspectives on Health Behavior Theories That Focus on Individuals (Noel T. Brewer and Barbara K. Rimer).
  • Part Three: Models of Interpersonal Health Behavior.
    1. How Individuals, Environments, and Health Behaviour Interact: Social Cognitive Theory (Alfred L. McAlister, Cheryl L. Perry, and Guy S. Parcel).
    2. Social Networks and Social Support (Catherine A. Heaney and Barbara A. Israel).
    3. Stress, Coping, and Health Behaviour (Karen Glanz, and Marc D. Schwartz).
    4. Key Interpersonal Functions and Health Outcomes: Lessons from Theory and Research on Clinician-Patient Communication (Richard L. Street Jr. and Ronald M. Epstein).
    5. Perspectives on Models of Interpersonal Health Behaviour (K. Viswanath).
  • Part Four: Community and Group Models of Health Behaviour Change.
    1. Improving Health Through Community Organisation and Community Building (Meredith Minkler, Nina Wallerstein and Nance Wilson).
    2. Diffusion of Innovations (Brian Oldenburg and Karen Glanz).
    3. Mobilizing Organisations for Health Enhancement: Theories of Organisational Change (Frances Dunn Butterfoss, Michelle C. Kegler, and Vincent T. Francisco).
    4. Communication Theory and Health Behaviour Change: The Media Studies Framework (John R. Finnegan, Jr. and K. Viswanath).
    5. Perspectives on Group, Organisation, and Community Interventions (Michelle C. Kegler and Karen Glanz).
  • Part Five: Using Theory in Research and Practice.
    1. Using the PRECEDE-PROCEED Planning Model to Apply Health Behaviour Theories (Andrea Carson Gielen, Eileen M. McDonald, Lee R. Bone, and Tiffany L. Gary).
    2. Social Marketing (J. Douglas Storey, Gary B. Saffitz, and Jose Rimon).
    3. Ecological Models of Health Behavior (James F. Sallis, Neville Owen, and Edwin B. Fisher).
    4. Evaluation of Theory-Based Interventions (Russell E. Glasgow and Laura A. Linnan).
    5. Perspectives on Using Theory: Past, Present, and Future (Karen Glanz and Barbara K. Rimer).
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592

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Submitted by Anonymous (not verified) on Thu, 12/23/2004 - 16:36 Permalink

Part Two: Models of Individual Health Behavior.

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Submitted by Anonymous (not verified) on Tue, 12/07/2010 - 06:58 Permalink

two models of communication in health education