Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Improving the Quality of Care

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Preface
In the mid 1990s, public health agencies around the globe engaged in a concerted effort to maximize access to quality health care. With major funding from the United States Agency for International Development (USAID), Johns Hopkins Bloomberg School of Public Health /Center for Communication Programs (CCP) worked actively with numerous agencies in more than 20 countries worldwide to contribute to this effort. Specifically, in implementation of the Population Communication Services (PCS) project, CCP and its partners developed and testedvarious strategies to improve the quality of reproductive health care and family planning and access to those services. More than a decade of CCP field experience has produced evidence that various communication strategies provide practical and cost-effective ways to increase the quality of care in numerous reproductive and family planning service delivery systems and social contexts.

Contents
  1. Build Partnerships Among Communities and Providers
    PERU: The Puentes Project: Building Bridges for Quality
  2. Enable Providers - Empower Clients
    INDONESIA: Provider Self-Assessment and Client Education
  3. Harness the Power of Mass Media
    NEPAL: The Radio Communication Project
  4. Create Marketable Brands
    PHILIPPINES: The FriendlyCare Foundation
  5. Certify and Recognise Quality
    BRAZIL: PROQUALI Clinic Accreditation
    WEST AFRICA: The SFPS Gold Circle Initiative
    EGYPT: The Gold Star Initiative

    6. Conclusion
This publication is accompanied by a CD-ROM entitled: Client-Provider Communication: Successful Tools and Approaches. This presents best practices and innovations for improving the quality of client-provider communication.

Click here to download the document as a PDF file.

Click here for publication or CD Rom orders.
Number of Pages
27