Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Indigenous Communication - Latin America

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A study of the methodology of the indigenous methods of communication to study the transmission of knowledge from generation to generation.
Communication Strategies

Indigenous modes of communication: Folk media, organizations and social gatherings, deliberate instruction, unstructured channels and direct observation. Exogenous knowledge may be transmitted through mass media or through indigenous methods.
Development Issues

Technology transfer, communication methodologies
Key Points

Indigenous communication is important for many reasons. It is an important part of indigenous cultures, there is often low penetration of mass media to indigenous communities, indigenous knowledge has high credibility, and the informality of the knowledge amongst peers is effective in provoking behavioral change.
Sources

Development Communication Report, Indigenous Communication and Indigenous Knowledge. Paul Mundy and J. Lin Compton, No. 74 1991/3. Adapted from a chapter of Indigenous Knowledge Systems: The Cultural Dimension, edited by D. Michael Warren, David Brokensha and L. Jan Slikkerveer