Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Infoasaid Sudan

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Launched by Infoasaid in 2009, the Improving Communication Between Humanitarian Agencies and Communities project is working to help provide access to reliable and useful information for internally displaced people returning to South Sudan from the north of the country. The project works to address knowledge and information gaps identified by non-governmental organisations as important to returnees. Strategies include working alongside other aid agencies to identify common needs, and develop training modules to help build up capacity to respond to humanitarian situations. Infoasaid is a joint humanitarian project coordinated by the BBC World Service Trust and Internews.
Communication Strategies

The Infoasaid project was set up in Juba in preparation for the country’s referendum, and an expected increase of returnees from the North. Infoasaid project partners worked with aid agencies to identify the potential humanitarian implications of a mass exodus of people, as well as related information needs. Infoasaid focused on ensuring that as people returned, agencies are able to effectively communicate with them as part of their response to their needs.

The project team developed training modules for agencies, designed to provide an overview of the core components of community communication. These include understanding audience's needs and preferred channels for communication; developing messaging; and setting up feedback mechanisms and other forms of two-way communication. Organisers say the training blends practical simulation exercises with more traditional trainer-led content.

One of the tools the project has developed is the Sudan Media and Telecommunications Landscape Guide, which provides detailed information about how people access information via which channels. This tool compiles existing research and knowledge into a document that is aimed to help aid agencies identify the most appropriate channels and methods for communicating with the communities they are intending to reach.

Another tool being used is a Communication Practice Tracking Survey. This is designed to discover the current nature, means and extent of communication between humanitarian agencies and crisis-affected populations across a range of emergency relief responses in 2011. Organisers say it is being piloted in South Sudan and will most likely be rolled out to the wider humanitarian community throughout 2011.

Development Issues

Disaster Relief, Post-conflict

Key Points

According to organisers, since the end of the civil war in 2005 and the signing of the country’s peace agreement, 2.5 million people have returned to Southern Sudan without being fully integrated, putting enormous strain on an already fragile infrastructure. Since the referendum the number of returnees is increasing and there are fears of humanitarian crisis as resources are simply too scarce to meet demand. Should there be a resumption of hostilities, this disaster will be compounded as populations move en masse across the country and the basic infrastructure crumbles.

So far the team have worked with PLAN International, Mines Advisory Group and Merlin; they also have training set up with Save the Children. Several other agencies have expressed interest including Medicins San Frontiers, World Vision, UNICEF, and United Nations High Commission for Refugees.

Partners

BBC World Service Trust, Internews.