Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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InterACT!

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InterACT! is a Theatre for a Change programme in Ghana and Malawi that works to promote the rights of individuals, groups, and communities to make decisions and influence policies that affect their sexual and reproductive health. Theatre for a Change has been working in Ghana since 2003, using Interactive Theatre workshops and performances to change attitudes, behaviour, and policies around HIV/AIDS. Organisers believe that through interactive theatre, young people from marginalised communities can assert their right to equality in personal and public relationships and thereby protect themselves from the impact of HIV/AIDS. The project encourages active participation in exploring life experiences and hopes to enable young people to tell their stories and to promote their rights to live healthy lives, free from physical and sexual abuse. The ultimate goal is to reduce the number of young people in Ghana at risk of HIV/AIDS.
Communication Strategies

InterACT! uses Interactive Theatre to investigate issues central to HIV/AIDS and young people's rights through workshops and performances. Participants examine sexual relationships and practice and in the process bring about change in the patterns of male and female behaviour that can cause HIV infection and AIDS. The InterACT! programme is designed primarily for children, young people, and teachers who are trained as facilitators. This strategy is designed to ensure that a physical approach to reducing vulnerability to HIV is reaching large numbers of young people.

During the InterACT! workshops participants:

  • learn the facts about sexual and reproductive health;
  • investigate the reality of their experience of gender, relationships, and sexuality;
  • explore how behavioural patterns are manifested through voice, movement and space;
  • develop communication skills to enable them to change their behaviour and negotiate their relationships positively and safely; and
  • practise these skills in action, in challenging situations in the safe arena of the workshop.



According to the organisers, the performances are:

  • devised by workshop participants entirely from their experiences related to gender, sexual health, and HIV/AIDS, and performed in community venues;
  • highly participatory, with audiences directly involved by being invited into the acting area to try to find practical strategies for changing the behaviour of the characters; and
  • forums for developing dialogue with interest groups such as parents about gender and sex education and for the advocacy of children’s rights.



In the first phase of the programme, which began in May 2003, the organisers engaged in the following activities:

  • formed the InterACT! network of 13 partner non-governmental organisations (NGOs) and the Accra Teacher Training College;
  • trained 85 non-governmental organisation (NGO) staff and teacher trainees in the use of interactive theatre as a tool for changing behaviour around HIV/AIDS;
  • established 35 focus groups of young people, each consisting of 15 young people and led by two trainees from each organisation;
  • built the capacity of the InterACT! stakeholders' organisations to use interactive theatre
  • developed information, education and communication (IEC) materials including a video, a manual, and a website;
  • held a 4-day festival of interactive theatre in May 2004 at the National Theatre, Accra, which was attended by 3500 people; and
  • performed in schools and community venues to over 9000 people.



The second phase of the programme will last for five years (2006 - 2011) and aims to increase the geographical scope of the project within Southern African enabling InterACT to work in five countries worst affected by HIV. In each country, the organisation will:

  • train 3000 trainee teachers;
  • establish partnerships with governments and local NGOs;
  • establish 60 focus groups of in-school and out-of-school youth; and
  • reach at least 17,500 young people through focus group workshops and performances.


    • In order to achieve their goals, the organisation proposes to follow 6 key steps that include a situational analysis, locating funds, conducting training, implementing interactive theatre workshops with young people in focus groups, promoting young people's rights, and capacity building.

      To ensure sustainability at school, community and regional levels, the organisation says it will work closely with District Education Offices, teacher training colleges, head teachers, and partner NGOs. Currently, they have begun to develop partnerships with organisations in Malawi and South Africa who want to use Interactive Theatre as a methodology for other children's rights initiatives.

Development Issues

HIV/AIDS, Rights, Youth, Gender.

Key Points

According to the organisers, "behaviour which may have seemed fixed becomes open to the possibility of being transformed. In this way, Interactive Theatre is a rehearsal for changing behaviour in life, and contributes to participatory health and sex education, awareness raising, stigma reduction, self-advocacy by young people and bottom-up policy making."

Organisers say that over 12,000 young people in the economically poorest areas of Ghana have been involved in workshops and performances and many report significant changes in their understanding of the disease, the rights of people living with HIV/AIDS (PWLHAs), and gender and sexual behaviour, including negotiating condom use and voluntary counselling and testing (VCT).

Partners

Catholic Action for Street Children (CAS), Centre for Community Study, Action and Development (CENCOSAD), Centre for the Development and Intercultural Communications (CEDIC), Centre for the Development of People (CEDEP), Centre for Popular Education and Human Rights Ghana (CEPHRG), Planned Parenthood Association Ghana (PPAG), Muslim Relief Association Ghana (MURAG), National Theatre, Pro-Link, West African Aids Foundation (WAAF), Wisdom Association, Young People's Experience for Change (YPEC), Youth Solace, Accra Training College (ATRACO).

Sources

Theatre for Change website on November 11 2004 and an email received from Patrick Young on May 12 2006.

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