Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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It's Your Life

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Implemented by ABC Ulwazi, this project was an effort to assist the World Population Foundation (WPF) in its work to strengthen the ability of local organisations in South Africa to address the reproductive health (RH) needs of their communities. The main focus area for this project was the Limpopo province. Training was provided for community radio stations; radio programmes in Venda and Pedi were produced to highlight RH issues.
Communication Strategies

Communications strategies included:

  • Linking community radio stations with local organisations active in the field of RH and rights
  • Identifying RH issues relevant to the local communities
  • Producing a series of radio programmes in Venda and Pedi based on these issues
  • Distributing these programmes to participating community radio stations in the Limpopo province for broadcast in December 2003
  • Training presenters/producers on radio programmes to combine the series with open microphone programmes, phone-in programmes, interviews, and discussion panels
  • Training NGOs in how to work with community radio stations and to provide a platform for further collaboration with WPF
Development Issues

Reproductive Health, Rights.

Key Points

According to organisers, "The project succeeded in forming a close bond between the community radio stations and the major NGO's as well as creating entertaining and educational radio material to inform and educate the public about reproductive rights." They claim that, through the project, radio stations gained a better understanding of RH and rights issues, while NGOs gained a better understanding of the participative nature of community radio. This synchronicity, they say, will be enhanced by the development of listeners' clubs. They also hope that the training sessions will provide a paradigm for ABC Ulwazi to develop in the future; the input of the NGO's and community radio stations was invaluable.

Partners

ABC Ulwazi, WPF.

Sources

Letter sent from Tammy Baldwin to Soul Beat Africa on February 11 2004.