Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 14 years ago
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iWatchLive

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Launched in 2011 by Co-creation Hub Nigeria, iWatchLive is an online platform where citizens can find detailed reports about projects and budget allocations promised by governments in Nigeria, from local to federal, and can voice their opinions and concerns about what government is doing. iWatchLive is designed to improve accountability and keep governments on their toes in terms of their constitutional obligations and service delivery. The project uses crowd-sourced reviews to generate performance reports on the plans made by government and makes these publicly available.

Communication Strategies

The iWatchLive platform is designed to make citizens more aware of the activities of the government using social media and technology tools. iWatch gathers information about projects, plans, and promises being made by the government nationwide, and groups them using different categories. The data provided by iWatch is intended to capture who is acting, what is being done, when people will be affected, where the efforts are being focussed, and why the project is being carried out. The strategy is based on the idea that by getting people to report the progress and quality of projects being executed by the government near them, it will encourage people in government to ensure that projects are completed and well executed.

It seeks to keep people informed about government projects that will affect the way they live, change the way they do business, or promote development to secure their future. Activist groups focused on transparency can champion discussions and use this platform to increase citizen awareness and participation, while citizens can also bring issues to the attention of such organisations. In cases where projects are reported to have been improperly executed, iWatchLive sends user reports to partner bodies, civil society organisations, and other relevant agencies so that they can act on it.

Development Issues

Governance

Key Points

iWatchLive won the World Summit Youth Award (WSYA) 2012, in the category of Fight Poverty, Hunger & Disease. The WSYA selects and promotes best practice in e-Content, and is designed to demonstrate young people's potential to create outstanding digital contents and serve as a platform for people from all United Nations member states to work together in the efforts to reach the Millennium Development Goals (MDGs).

Partners

Co-creation Hub Nigeria

Sources

iWatchLive website on October 8 2012.