Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Iziko Stories

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Iziko Stories was a web-based museums project which drew on the skills and narrative structures of South African traditional storytelling. It was launched by the Iziko Museums of Cape Town and the International Museums Programme at the University of Bergen, Norway. The project centred around a web-based concept that combined oral storytelling with new technology to connect communities, schools, and museums in South Africa.
Communication Strategies

The Iziko Stories project aimed to redress what organisers described as unbalanced representations that have developed within South African museums during the colonial and apartheid periods. It did so by allowing people from different backgrounds to participate in the transformation of museums as well as evolutions in communication practices through new technologies. In this process, traditional storytelling played an important role.

Specifically, the project involved the use of a mobile van that travelled to community centres and satellite museums in outer urban and rural areas. Stories by children as well as adults in these areas were collected through digital video and disseminated through handheld devices (personal data assistants, or PDAs) as well as through the internet. These stories were then shared with computer users in collaborating schools, museums, and community groups within South Africa and overseas.

The project also developed a website which schools with access to computers and the internet used to access the programme. The website involved what organisers characterised as an intuitive interface and a basic structure; the intention was to make it easy to use both by children under guidance as well as the general public. The website enabled visitors to access, from the home page, an online version of the map exhibition in different languages.

Development Issues

Education, Technology, Children.

Key Points

The project aimed to address the issue of learning through access to and utilisation of new technologies, as well as to give children a sense of space and geography. Through stories, it hoped to spark universal interest as well as expression of local perspectives and needs.

Partners

International Museums Programme, University of Bergen, Norway, and Iziko Museums of Cape Town, South Africa.

Sources

Archives & Museum Informatics website on February 20 2006; and email from Katherine Goodnow to The Communication Initiative on December 12 2006.