Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 22 years ago
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LALS - Nepal

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The Lifesaving and Lifegiving Society (LALS) was established in Katmandu in 1991 as a unique programme that used a comprehensive harm reduction approach and outreach programme to reach injection drug users. Early intervention, outreach and peer education in the community, a supportive environment, reduction of demand and partnership were all important components of the programme.
Communication Strategies

Promotion of a needle exchange for contaminated needles to ensure sterile injecting equipment. Outreach work included bleach and condom distribution, education and counseling, drug treatment referrals and primary health care for clients.
Development Issues

HIV/AIDS, drug use, STD's, sexual behaviour, harm reduction
Key Points

The needle exchange is an important part of the harm reduction effort, as ordinary needles are difficult and expensive to come across for ordinary Nepalese. Three years after the programmes inception, indicators reflected decreased rates of unsafe injecting, and increased rates in HIV risk knowledge.
Partners



UNAIDS, UNICEF, UNDP, UNFPA, UNESCO, WHO, World Bank, European Union

Sources

Drug us and HIV/AIDS: UNAIDS statement presented at the United Nations General Assembly Special Session on Drugs 99.1E (English original, March 1999)