Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Living in a Finite Environment (LIFE)

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Initiated in 1993, Living in a Finite Environment (LIFE) is a programme launched by World Wildlife Fund (WWF) through an agreement with the United States Agency for International Development (USAID) that works to fight underdevelopment, segregation, economic disparities, and overexploited resources in Namibia. LIFE seeks to improve the quality of life for rural Namibians by assisting communities to acquire increased benefits in an equitable manner by gaining control over and sustainably managing their natural resources. The project provides assistance to comprehensive, community-based natural resource management (NRM) programmes through the provision of technical support, training, grants, and regional coordination and information dissemination to government agencies, non-governmental organisations (NGOs), and communities. The LIFE Project's objectives include to:
  • improve the social/economic/ecological knowledge base for managing communal natural resources in target areas;
  • develop and maintain the natural resource base in target areas;
  • increase community awareness and knowledge of NRM opportunities and constraints;
  • mobilise communities into legally recognised bodies that are capable of managing communal resources.
  • improve community skills in participatory and technical NRM and enterprise management;
  • improve the capacity of Namibian organisations to sustainably assist communities in the establishment of sustainable community-based NRM enterprises and management systems;
  • improve the capacity of Namibian organisations to establish legal, regulatory, and policy framework supportive of community-based NRM; and
  • analyse community-based NRM dynamics, experiences, and lessons learned, and share this information throughout Namibia and between LIFE and southern African colleagues.
Communication Strategies

The LIFE Project works largely through host country organisations (NGOs and government) to support the National Community Based Natural Resource Management (CBNRM) Programme. As of this writing, this project is in its third phase. Key elements of community-based NRM which are being supported by the project include:

  • empowerment of local residents as natural resource managers and recognised, equitable decision-makers;
  • strengthening of community-based organisations as mechanisms for participation, stewardship, and resource management;
  • generation of benefits linked to sustainable management of the resources, including income and employment;
  • applied research in the social and biological fields to develop appropriate and relevant NRM strategies for programme monitoring and for monitoring the natural resource base;
  • extension and training to increase local environmental awareness and resource management skills; and
  • support and information for decision-makers, including policy research and dialogue.
Development Issues

Environment, Natural Resource Management

Key Points

According to the organisers, in the 1970s and 1980s, white commercial farmers in Namibia were making a lot of money from tourists and hunters by running private land "conservancies". After independence, Namibia's majority black population pushed the government to pass a law in 1996 allowing for similar, but publicly managed, conservancies run by local communities. Now, wildlife is seen as a community resource to be protected and managed for the benefit of conservancy members. Any money made by the conservancy's activities, such as guide services, tourist facilities, and hunting, is distributed by the conservancy's members at an annual meeting or invested into community development projects.

Partners

Namibia Nature Foundation, Cooperative League of the United States of America, and International Resources Group, Inc.

Sources

WWF website on September 1 2009 and June 30 2010. Image: © WWF-Canon / Jan Vertefeuille / Joanna Benn

Teaser Image
http://www.comminit.com/files/namib_life_hp_232824.jpg