Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Los Hijos de Nadie - Mexico

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'Los Hijos de Nadie' translates to 'The Children of Nobody', and refers to a PCI/Mexico partnership programme to address issues of poverty, violence and homelessness of children in a television drama. This televised drama is known as a "telenovela" and the specific programme is in response to the Declaration and Plan of Action of the United Nations World Summit for Children.
Communication Strategies

A televised soap opera was broadcast throughout Mexico in an effort to communicate health messages. Research studies into the audience response and attitude changes were also to be conducted based on the impact of the programme.
Development Issues

Street children, urban violence, social safety nets, political corruption.
Key Points

The story of this telenovela is set in Mexico city and the central character is a well known actress Silvia Derbez. Her character loses her daughter, granddaughter and belongings in a personal disaster, whereupon she meets with a group of homeless children. She finds solace by becoming an advocate for their rights.

Mexico and Latin America have an increasing number of children that live on the streets. Television soap operas or telenovelas are immensely popular and an effective method of transmitting information to the populations in this region. In order to education the public about the issues faced by street children and to facilitate solutions, the telenovela Los Hijos de Nadie was produced in Mexico.
Partners



Populations Communication International (PCI) Mexico, PCI unrestricted funds, The Erik T. and Edith H. Bergstrom Foundation

Sources

Population Communications International, PCI 1997 Annual Report, page 21.