Social norms action with informed and engaged societies
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Manana Youth Cultural Educational Centre - Armenia

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In operation since 1994, this NGO works to encourage creativity among young people aged 8 to 16 years through live performances and a magazine. There is no selection process as to who may participate the Centre; rather, children learn of its projects from their peers. Approximately 50 children participate.
Communication Strategies
First, participants produce the magazine Khabarbzik ("gossiper"). After being trained in computer skills, children write articles that detail their life stories. The magazine is distributed to schools.

Second, the young participants produce live performances based on themes like the Convention on Children's Rights. In this particular production, children produced short video clips to illustrate each principle from the Convention, using humour and imagination to advocate for the right to a home, the right to express themselves, the right to a loving and caring family, the right to protection from guns, the right to a healthy environment, and the right to enjoy their own culture. For instance, to defend the right to protection from guns, video footage was displayed that showed kids playing with toy guns and then tossing them into a fire. During intermission, kids read their own stories about gun issues.
Development Issues
Children, Youth, Rights.
Key Points
The Centre operates with support from parents, who pay the rent and prepare food to be served at live presentations.

The live production on children's rights was made possible through funding from the US Embassy in Yerevan and the US Department of State's Bureau of Educational and Cultural Affairs.
Sources

Letter sent from cschuepp@unicef.org to Youthful-Media list server on September 19, 2002 (portions of which were drawn from the Cilicia site).