Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Media Project - USA

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"The entertainment media's resource on family planning, sexuality and reproductive health." Many teens receive information about values, attitudes and behavior from television and film. The Media Project works with entertainment industry professionals to ensure that they are presenting the most up-to-date, socially relevant, and accurate information about sexual health issues to the public.
Communication Strategies

Work with writers and producers of the most popular USA day-time and prime-time television programmes, Panel discussions and symposiums on adolescent sexuality, Media Project HELPline with answers and researchers available for questions on sexual and reproductive health, SHINE awards - an annual gala event honoring outstanding portrayals of sexuality issues in the entertainment media, and forums and informational pages on the World Wide Web as part of the Advocates for Youth Site.
Development Issues

Children, youth, rights, family planning, HIV/AIDS, health.
Key Points

"The Media project offers entertainment professionals an array of services to encourage and support accurate portrayals of family planning, sexuality, and reproductive health in their work. The Media Project provides several opportunities for creative teams who work in television and film to explore the myriad sexual health issues that young people face today."
Partners



Advocates for Youth and the Kaiser Family Foundation.

Sources

Advocates for Youth Web Site.