Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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National Consultation for IEC in Reproductive Health 1998 - India

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This conference was organized by the IEC to share the experiences in developing effective communication strategies to address communication challenges in reproductive health. In addition, the conference sought to review and identify communication materials developed by government agencies/donors and NGO's for facilitating pooling of existing resources for optimum use in India.
Communication Strategies

Many developmental organizations shared experiences through working groups and presentations. From this, an approach paper and several recommendations were devised.
Development Issues

Population, education, family planning
Key Points

The approach paper written, National Consultation IEC in Reproductive Health Programmes summarized the conclusions and events incurred in the conference. Information, education and communication were found to be the most important aspects of health communication programmes. Major activities were summarized, as well as a summary of the current status of contraceptive use in India. Recommendations for action indicated that sharing information and experience between all major players in reproductive health, including major donors, government, and NGO's at a national level.
Sources

National Consultation for IEC in Reproductive Health Programmes. Agenda and Approach paper September 8, 1998