Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Neighbors (Radio Series) - Nigeria

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The African Radio Drama Association (ARDA), with support from the Panos Institute West Africa, has piloted 13 episodes of a dramatic radio series with a situation comedy format that strives to enable conflict management and resolution among Nigerians. The purpose of the project is to encourage Nigerians of all ages to examine their differences and commonalities, in the process coming to respect each other's values.
Communication Strategies

Produced in Pidgin English and broadcast on private and public radio stations throughout the country, the 15-minute drama series highlights common values and personal idiosyncracies shared by Nigerians. In an attempt to break down stereotypes, the series depicts people from different religious and cultural backgrounds in their efforts to relate to one another. Specifically, set in a locale based in a fictitious country named Beto, the series follows the lives of people from a number of different groups (Yangalas, Ijegons, Turmawas, Ogbotors, and Chua-Chua). Focusing on two families (the Imalotis, a middle class Ijegon family, and the Elawis, a Yangale family), the series explores issues like inter-ethnic marriage, religious tolerance, cultural dominance, politics and ethnic patriotism, citizenship, and discrimination.

Development Issues

Conflict.

Key Points

The choice of radio as the medium of broadcast is based on its popularity, accessibility, and flexibility as a channel of communication in Nigeria. Likewise, drama is in line with the African tradition of passing on information about sensitive and serious issues that cannot be easily discussed.

Partners

Panos

Sources

Letter sent from Panos - Radio Department to The Communication Initiative on August 5, 2002.