Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Osigo Uunake? (Until When?)

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Produced by PCI-Media Impact (formerly called "Population Communications International") "Osigo Uunake?" ("Until When?") is a radio soap opera that aimed to effect positive changes in Namibians' attitudes and behaviours related to reproductive health and family planning. Osigo Uunake? began airing in April of 1997.
Communication Strategies

The Osigo Uunake? programme was focused on equal opportunity for women and men, children's education, and family stability. In this context, the soap opera's themes included teen pregnancy and sexual behaviour; spousal communication; hygiene and maternal/child health; dispelling myths about conception and family planning methods; and the "gender blindness" of HIV/AIDS.

In June 1996, PCI brought the Namibian team to Nairobi for a 17-day training workshop. In the early stages of development, PCI determined that the programme's scripts needed extensive revision in order to be consistent with PCI's methodology and the values grid developed in formative research.

Development Issues

Reproductive Health, HIV/AIDS.

Partners

PCI, with support from the United Nations Population Fund.

Sources

PCI website.