Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Partnership Declaration

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Launched in the United Kingdom (UK) in September 2006, The Partnership Declaration is a global advocacy initiative designed to challenge leaders, policy makers, and the donor community to realise the potential of partnerships for sustainable development. The Partnership Declaration urges a substantial shift in thinking, practice, and policy frameworks based on the realities of - and importance of - implementing cross-sector collaboration between different stakeholder groups. The goal is to move beyond rhetoric about partnerships as a solution to sustainable development, instead documenting the difficulties and requirements of partnerships and providing genuine "bottom-up" input into discussions of policy and future plans.
Communication Strategies
The Declaration emerged from a consultative process involving partnership practitioners worldwide who have skills in cross-cultural negotiation, multi-stakeholder brokering, and collaborative management and who represent government, business, and civil society. A survey was sent out to 300 practitioners; results were analysed to create a raw document which was refined by the 130 participants from all sectors and all continents who attended The Partnering Event in Cambridge, UK (organised by the International Business Leaders Forum (IBLF), the Overseas Development Institute (ODI), and the University of Cambridge Programme for Industry, or CPI).

Titled "The 21st Leadership Challenge", the Declaration aims to urge action to tackle the problems of poverty, environmental degradation, and lack of government accountability. Available for viewing on the Partnership Declaration website, the document describes 7 actions that society's leaders need to take to create an enabling environment so that strategic alliances between businesses, government, and civil society organisations can flourish. Among the themes are: the development of public and corporate policies that value multi-stakeholder partnership; the creation of training programmes and staff advancement criteria that develop the potential of individuals as partnership professionals; and the creation of new performance indicators for multi-sectoral partnership.

Information and communication technologies (ICTs) are the key tool being used to facilitate dialogue about the Declaration, and to ensure that it reaches as many people as possible (those in positions of influence operating on a national or international level and partnership practitioners). Visitors to the Partnership Declaration website are asked to submit their comments on the Declaration (in the "Have Your Say" section) so that it may be developed and enriched based on experiences both at the policy level and "on the ground". Then, through a "Send it On" section of this site, people are encouraged to send the Declaration to sector leaders, policy makers, and donors. Passing it on via email, listservs, or "Partnership Declaration postcards" are other options described here for spreading the word about this call to action.
Development Issues
Sustainable Development.
Key Points
According to organisers, multi-stakeholder partnerships are a "tried and tested approach to the intractable problems of poverty, environmental degradation and weak governance. Their impact has been exciting, with clear benefits, but their full potential remains untapped. Multi-stakeholder partnerships could achieve so much more if corporate, [non-governmental organisation, or] NGO and public policy frameworks were more explicitly supportive."
Sources

Overseas Development Institute (ODI) Press Release dated September 27 2006; and Partnership Declaration website.