Social norms action with informed and engaged societies
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A Pension in Fish - India

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In the wake of a natural disaster, off the coast of Andhra Pradesh, international relief was used in a long-term fishing programme for elderly village members instead of short-term relief.
Communication Strategies
Discussion with all the villagers preceeded community participation & action in a fishing programme with boat-building & product sales, giving the elderly a nutritional "pension in fish".
Development Issues
Ageing, Population, Economic Development, Nutrition
Key Points
A cyclone & subsequent tidal wave destroyed many villages, homes, fishing boats & equipment. Rather than give relief money to elderly village members who had no means of productivity, a longer-term solution was agreed upon in the village of Pallegallem (after necessary village reconstruction). The fishing boats destroyed were a raft-type design which the elders said could be reproduced using a specific type of wood, available only from the distant Kerala. Money was used to purchase & transport enough logs & rope to make 30 rafts, each carrying 3 fishermen. "The 90 or so fishermen then entered into a contract to own the new boats as a cooperative, sharing the profits...each boat would donate 2 kilos of fish to the elderly & disabled". Surplus fish collected by the elderly were sold in nearby villages for additional income. "The shore villages still operated on a part-barter part-cash basis" & provided a 'pension' in nutritional fish, while inviting elder village members to take an active role in the community.
Partners

The UN

Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999