Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Perspectives

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Perspectives is Southern Africa HIV/AIDS Information Dissemination Service’s (SAfAIDS) 13-part television show, broadcast on Zimbabwe Television (ZTV). The programme is broadcast every Tuesday at 18h30 and it aims to give Zimbabweans an opportunity to explore, discuss and debate key issues related to HIV/AIDS.
Communication Strategies
On the show, the host, Tariro Makanga, interviews people on a variety of issues including workplace policies on HIV/AIDS, access to treatment and addressing stigma and discrimination. A live studio audience is invited to join the discussion to share their experiences. The discussions are interspersed with poems and mini-dramas to highlight arising issues.
Development Issues
HIV/AIDS, Rights.
Key Points
The show aims to kick-start discussions on HIV/AIDS issues and encourage families and communities to take action toward improving the quality of life for people infected and affected by HIV/AIDS. The first programme of Perspectives featured a Zambian AIDS Activist, Richard Mgana. He described the impact of stigma and discrimination on the region's response to HIV/AIDS. A poem delivered by an actor, Jasen Mphepo highlighted the stigma felt by a person living with HIV/AIDS.
Partners

SAfAIDS, ZBC, Mighty Movies.

Sources

Tariro Makanga sent an e-mail to Soul Beat Africa on March 9 2005.