Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Play of the Week - Malawi

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A family radio drama which was voted the "best and most-listened-to" programme on MBC Radio. The actors present the situations to reflect common beliefs and traditional practices which may not be in tune with local beliefs.
Communication Strategies

A half hour programme broadcast in Chichewa, (Malawi's official language) once weekly.
Development Issues

Wide range, from local laws to advice on buying a house.
Key Points

Chishango ads are given 10% of the play time, and PSI is mentioned at both the start and the end of the programme.
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.