Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Power of Proof (The): An Evaluation Primer

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This primer includes a series of online educational tools produced by the Tobacco Technical Assistance Consortium (TTAC). These tools are designed to help tobacco control professionals demonstrate the success of their programmes through evaluation. This series offers access to a collection of introductory information, tools and resources from experts in the field.

The Power of Proof series includes these parts:
  • Part 1: Setting the Stage
  • Part 2: Evaluation Planning
  • Part 3: Writing Objectives
  • Part 4: Data Collection
  • Part 5: Types of evaluation
  • Part 6: Interpreting the Data
  • Part 7: Reporting Results
Source

Tobacco Technical
Assistance Consortium (TTAC)