Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Radio DJati

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Broadcasting on 103.6 MHz, Radio DJati is an effort to improve and enhance quality of life for Banda Aceh, Indonesia's communities by providing community education and advocacy through on-air programming and off-air activities. Radio DJati FM was the pilot project for the Rapid Response Radio Unit (RRRU) initiative, developed by the Australia-based Health Communication Resources (HCR) to provide communication support to disaster-response agencies and affected communities in times of disaster. This community radio station focuses not only on recovery issues but on exploring broader means of impacting on social change in the area.
Communication Strategies

This initiative has been built on the premise that radio can hold government accountable and give people vital information about disasters, both before and after they happen.

As Radio DJati personnel explain, the December 2004 tsunami took a very heavy toll on local media in Aceh, on the northern tip of Sumatra island. With external support, DJati was began broadcasting in January 2005, initially with the aim of supporting the tsunami recovery operation. Aid agencies were given a weekly features slot over a 3-month period to profile their work. There are still regular talk shows with guests from relief organisations, government agencies, and affected communities, in which listeners can take part. DJati decided to play a proactive role in helping people prepare better for disasters. In June 2008, it launched a 9-part series of 15-minute feature programmes, being broadcast over the next 6 months, on aid agencies' work to reduce the risk of disasters.

Research is a key strategy DJati uses to help it define its ongoing commitment to Banda Aceh. In collaboration with non-governmental organisations (NGOs), such as HCR, DJati carried out a sample survey (n=984) within 9 sub-districts of Banda Aceh to explore the current levels of knowledge and awareness relating to disaster risk reduction (DRR) and disaster mitigation and preparedness (DMP). Eight focus groups were used to further explore the specific issues faced by vulnerable people, and interviews were conducted with decision-makers representing government agencies involved in various aspects of disaster management. The resulting report was published in May 2008 (click here for an executive summary). It noted that two-thirds of Banda Aceh residents now listen to radio every day and that, whilst authorities now realise the importance of disseminating appropriate information, they recognise they are not currently prepared if a disaster struck again. Forty-one percent of the respondents said that, since the disaster, radio messages have helped them recognise that DMP can save lives; 19% said they had learned, by listening, how they could act to limit the impact of a disaster.

Local participation in the creation of the radio programmes is another core DJati principle. The station plans to train community members to produce their own radio programmes because something from their own culture, their daily life, could perhaps be drawn upon and communicated to help them become better prepared. In addition, the programmes already being produced highlight the ways in which "ordinary people" are getting involved in DRR and DMP.

Development Issues

Risk Management.

Key Points

According to HCR, a large-scale project is (as of mid-2008) underway in Banda Aceh to assist DJati Radio to develop DMP messages. Participatory communication design techniques will be employed with vulnerable communities, and radio workers will be trained in disaster response procedures and message-design skills. The information will be assessed for relevance to RRRU's in the Philippines, India, and in other contexts under development.

Sources

"Disaster Preparedness in Banda Aceh and Aceh Besar: An Information Needs Assessment", sent via email from Ross James to The Communication Initiative on July 30 2008; Radio DJati website; "Listening out for Disasters on Aceh Local Radio", by Megan Rowling, Reuters, July 17 2008; and email from Ross James to The Communication Initiative on August 25 2008.