Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Radio Ntemo

0 comments
Radio Ntemo is a rural community radio station in Mbanza-Ngungu, 120 km south of Kinshasa, in the province of Bas-Congo, Democratic Republic of the Congo. The station was launched on March 1 2003 and provides agriculture information to rural communities. The station covers the territories of Luozi and Songololo, which fall outside the scope of the country's public broadcaster.
Communication Strategies

In order to ensure participation from the intended audience, the station has motorcycles to enable the agents to travel outside Mbaza-Ngungu to collect information needed to produce broadcasts and conduct monitoring and evaluations in the field.

The station holds training sessions to enhance not only the technical skills of the Ntemo Radio personnel but also its partner organisations: the agence d'exécution sur terrain du programme d'information et de communication rurale (SNIR), the Service National de vulgarisation (SNV), and the French language stations with which Ntemo Radio has signed a protocol Local Rural Radio agreement. For example, for Ntemo Radio personnel, the project has provided training in participatory and interactive rural radio techniques, collecting and processing local information, using and maintaining the equipment for the radio engineers, and managing the administrative and financial components of the radio station.

Plans are being made to expand the station into Katanga, Kasaï, Equateur, and the Eastern Province. Organisers had envisioned drawing on a participatory methodology involving all the players concerned throughout the whole process. This methodology involves mobilising financial and physical resources, carrying out feasibility studies, sensitising grassroots communities, setting up a local project development committee, undertaking administrative formalities, and drawing up the statutes, requirements, and rules of procedure. The next set of activities are procuring the materials, recruiting the staff, installing the equipment, training the personnel, designing the programme schedule, and lastly commissioning and inaugurating the radio station. Procedures for monitoring and evaluating the radio station must also be put in place.

The project hopes to create a multipurpose community centre at Mbanza-Ngungu which will serve as a knowledge collection centre, a meeting place, and a forum for discussion and communication. Radio will also act as an interface between internet services, such as telemedicine, and the isolated rural communities far away from the centre.

Development Issues

Agriculture.

Key Points

The station aims to provide information relevant to the needs of rural communities, as well as to create conditions for the proper functioning of the pilot radio station in the province. The project organisers say: "One of the great advantages of Rural Radio, to be used as a development communication tool, is the direct contact it establishes between development workers and the rural population."

Partners

The Food and Agricultural Organization of the United Nations (FAO) provided equipment worth US$160,000 to support training for radio personnel and a local development committee and to support studies done by local consultants. FAO's Rome headquarters provide technical aid. The Ministry of Agriculture, Fisheries and Livestock has provided a site for the radio station and office space for the training of radio staff.

Sources

FAO website on June 2 2005 and January 27 2009.

Teaser Image
http://www.fao.org/sd/ruralradio/common/ecg/24552_en_photo2_1_.gif