Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Rice Knowledge Bank - Global

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Launched in May, 2002, this portal provides online access to the latest rice farming and training information. The International Rice Research Institute (IRRI) developed the free programme to facilitate the work of members of non-government organisations (NGOs), government extension officers, scientists, and others who provide information and support to rice farmers - primarily in developing countries.
Communication Strategies
The Rice Knowledge Bank (RKB) website contains six types of materials:
  1. e-learning courses
  2. KnowledgeBytes (e.g., fact sheets)
  3. Decision support tools for field practices and diagnosis
  4. Reference materials
  5. Rice biological databases and geographic information systems (GIS) maps
  6. Training materials
The objects within each category are structured as reusable learning and information "objects", meaning that they can be cross-referenced with items from other categories. For example, while the rice grain-quality course is located within the e-learning category, it may be accessed through the decision-support tool TropRice and various other reference materials.

A digital rice-production library contains information on training and rice production. Drawing on ideas from private sector work in this area, the service also offers information about rice research, impact data, and training information. Data may be shared, searched and used in any part of the world that has basic Internet connectivity. For remote areas -- such as rice villages in developing countries -- where the Internet is not easily accessible, the Knowledge Bank is built to run from CD-ROMs and can be printed using single-source publishing.

The site is meant to facilitate local training courses through the search mode, which helps to define topics and provides information about what has already been written on a particular topic. When a course is finished, materials may then be uploaded to the Knowledge Bank's training course materials area for use again at any time in the future. In this way, the site is designed to collect and transform tacit knowledge into explicit knowledge.

Digital extension workshops are offered for NGOs, national agricultural research and extensions systems, farmers, and other partners and rice industry stakeholders. The workshops focus on how to use the Rice Knowledge Bank to build rice knowledge capacity. In addition, an e-learning course took place in July, 2002 through a collaboration with Tamil Nadu Agricultural University. A second e-learning course, which drew 26 participants from around the world, was held in September, 2002.
Development Issues
Agriculture, Technology.
Key Points
IRRI opted not to attempt through this service to provide direct assistance to poor rice farmers, who often have no access to even the most basic infrastructure, but, rather, to try to reach those who could help them.

The site was officially launched at the International Rice Congress in Beijing, China in September, 2002. The Knowledge Bank attracted over 2.5 million hits in 2004, and use continues to grow. Through its national sites, the RKB is increasingly providing locally adapted materials in local language.
Sources

Press release dated September 19 2002 forwarded from Frances Teroso to the Bytes-for-All-Readers list server on September 20 2002 (click here to access the archives); and email from Mark Bell (IRRI) to The Communication Initiative on February 21 2005.