Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Run Girl Run - Vermont, USA

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In 2003, The Vermont Department of Health, in cooperation with BlueCross and Blue Shield of Vermont (BCBVT) and The Vermont Health Plan (TVHP), organised a programme to encourage middle-school-aged girls to be more physically active. The girls work together to increase their running skills at practice sessions and then enter races like "Race for the Cure".
Communication Strategies
A total of 10 Run Girl Run sites will be organised throughout the state. Organisers constructed models for activities leaders (volunteer coaches) to use to cover topics at practice sessions, like diet, exercise, body image, peer pressure, and other issues important to teenagers. Leaders receive training in how to answer questions that the participants might raise in the course of training.
Development Issues
Girls, Health.
Key Points
Nearly 25% of Vermont students in grades 8 through 12 are overweight or becoming overweight. Despite efforts among schools to enhance physical education programmes, organisers claim that children in this region are becoming less active each year.

Editor's note: As of January 2006, Run Girl Run is in a state of transition. Updated details will be provided as soon as they are available.
Partners

The Vermont Department of Health, BCBVT, and TVHP.

Sources

Fine Points, A Newsletter from BlueCross and Blue Shield of Vermont. Volume 14, No. 3, Summer 2003; and email from Megan Peek to The Communication Initiative on January 25 2006.