Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Search for Common Ground

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Search for Common Ground (SFCG) is a not-for-profit NGO that has been working in conflict prevention and conflict resolution worldwide since 1995. It collaborates closely with European institutions, EU member states' governments, the United Nations, and local and international NGOs in order to introduce techniques of peaceful conflict resolution in areas of extreme tension.
Communication Strategies

SFCG uses well-known conflict resolution techniques as well as less traditional ones, like TV production, radio soap opera, and community organising. Specific strategies include:

  • Mediation and facilitation
  • Dialogue workshops that bring together opponents
  • Conflict-resolution institution building and training, including work with local partners to sponsor conflict-resolution centres in Gaza, Egypt, Macedonia, Angola, Burundi, and Ukraine
  • Policy forums, including the Great Lakes Policy Forum in Washington and Brussels, the Conflict Prevention and Resolution Forum, and the Balkans Forum
  • Joint action projects that encourage people in conflict to work together on shared problems. For example, SFCG enables Hutus and Tutsis in Burundi to cooperate on micro-credit projects; backs joint Israeli-Palestinian efforts; and sponsors collaboration between liberals and conservatives in the US
  • Cross-ethnic cooperation within professions - SFCG convenes multi-ethnic meetings of editors, human rights activists, environmentalists, filmmakers, and scientists
  • Back-channel negotiations
  • Domestic shuttle diplomacy
  • Community organising - for example, in Burundi, SFCG sponsors a Women's Peace Centre, which assists Hutu and Tutsi women in peace-making activities
  • Court-based mediation - in Gaza, the West Bank, and Ukraine, SFCG has helped establish alternative dispute-resolution systems to lighten court dockets and improve the judicial process
  • Education - courses in conflict resolution in Gaza, Jordan, Macedonia, and Ukraine
  • Interethnic bilingual kindergartens in Macedonia
  • Reduction of stereotypes - SFCG sponsored workshops and studies in the Middle East to examine stereotypes and promote anti-bias education and cross-cultural understanding
  • Radio - SFCG operates radio studios in Burundi, Liberia, and Sierra Leone that produce news, features, music, and soap operas in an effort to encourage dialogue and discourage violence
  • Television series promoting common ground in South Africa, Macedonia, Angola, and the US
  • Children's TV in Macedonia to help strengthen cross-ethnic understanding
  • Video-based dialogues in Angola and Macedonia
  • Journalist training to try to diminish inflammatory reporting and promote mutual understanding in Macedonia, the Aegean region, and the Middle East
  • Cross-ethnic team reporting in Macedonia
  • Publications - SFCG produces a quarterly newsletter on regional cooperation in the Middle East and occasional monographs and anthologies co-authored by traditional foes
  • Arts and culture - SFCG co-sponsors exchanges of art between Iran and the US, and supports drama troupes in Angola, Burundi, and Liberia
  • Music - SFCG sponsors videos, peace songs and concerts, and festivals in Macedonia, Angola, and Burundi
  • Sports - SFCG collaborated with USA Wrestling to take an American wrestling team to Iran. In Burundi, SFCG sponsors soccer matches between Hutu and Tutsi youths who were previously involved in violence
  • Awards - SFCG presents the annual Common Ground Awards to honour outstanding achievement in peacemaking, to bring public attention to the field, and to encourage creative approaches.
Development Issues

Conflict.

Partners

Click here for a list of collaborating organisations; click here for a list of funders.

Sources