Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Socialtext

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Based in the United States, Socialtext is a new technology company that creates software for collaboration. Socialtext captures features of web-native tools called "wikis" and "weblogs" and brings them inside enterprises, worldwide, to foster e-enabled cooperation and knowledge exchange.
Communication Strategies
This information and communication technology (ICT) initiative "takes a bottom-up approach to collaborating and empowers people to develop their own solutions." Socialtext claims that traditional groupware and knowledge management tools use top-down constraints: pre-defined roles, workflows, and categories. Socialtext uses technology as a tool to enable people to form groups flexibly, and build lightweight structure "on the fly, as part of getting their job done - without needing design or coding skills." Furthermore, Socialtext is built on the premise that - with spam increasingly crowding inboxes - the use of group email messages to share information and spur collaboration has become a less and less efficient way of intra-organisational communication.

Specifically, as an alternative to email, Socialtext uses the same technology behind the wiki (click here for a related summary). There are several particular products available for purchase; non-profit pricing is available for academic institutions and non-profit organisations. Among the options are Socialtext Enterprise, which "provides enterprise strength and wiki simplicity for large businesses." Socialtext.net provides a web-based hosted service for teams in small- and medium-sized businesses. Socialtext Eventspace is designed for conference organisers who want to extend the reach of the conference beyond the place and time of the event; improve networking and community for attendees; and collect feedback and ideas for future events from attendees. Kwiki is a free, open-source wiki that provides data and customisation migration paths to and from Socialtext solutions. These and other options are described in more detail on the Socialtext website.
Development Issues
Technology.
Key Points
As of this writing, over 200 global organisations use Socialtext to "accelerate project cycles and help groups communicate more effectively than with email, while fostering trust, transparency and group memory."

In September 2005, Socialtext was recognised as "Best of the Web" in the Collaboration category by BusinessWeek. "The Web isn't so much a place anymore," explains Ross Mayfield, CEO of Palo Alto (Calif.)-based startup Socialtext Inc., which offers services to create collaborative Web sites called wikis. It's more of a doorway into services, from the user-written reference site Wikipedia to the community organizing service Meetup to the folksy classifieds site Craigslist. As Mayfield noted in a recent blog post, 'They Google, Flickr, blog, contribute to Wikipedia, Socialtext it, Meetup, post, subscribe, feed, annotate, and above all share. In other words, the Web is increasingly less about places and other nouns, but verbs.'"
Partners

Socialtext investors include Draper Fisher Jurvetson, SAP, and the Omidyar Network.