Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Strengthening Community Radio

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Strengthening Community Radio is a project to support and enhance the community radio sector in South Africa of the British High Commission. The programme works with selected stations and has two main aims: to build and improve broadcasting capacity, and to improve the stations’ sustainability and viability.
Communication Strategies
The project focuses on marketing, financial and management skills development and the provision of digital broadcasting equipment. In 2004, the project installed new digital equipment to the stations that included:Moletsi, Unitra, Soshanguve, Grahamstown and Zibonele community radio stations.

Other stations that benefit from the project through training or the provision of marketing and promotional materials, include Radio Khwezi, Teemaneng Radio, Khanya Community Radio, Botlokwa Community Radio, Barbeton Community Radio, Moutse Community Radio, QwaQwa FM and Masupatsela Community Radio.
Development Issues
Economic development.
Key Points
The project aims to enhance the marketability of community radio stations and also to upgrade their equipment in an attempt to ensure that they are able to produce and broadcast quality programmes.
Partners

National Community Radio Forum (NCRF)

Sources

British Embassy website on October 3 2005.