Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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ThinkQuest Uganda

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ThinkQuest Uganda is a project for Ugandan learners, schools, organisations, and teachers established to catalyse the creation and exchange of local content and to serve as a model for the creation of other projects. An initiative of the Oracle Education Foundation, ThinkQuest uses free online resources and software to encourage Ugandans to create websites on community issues affecting them, such as gender issues and HIV/AIDS, while promoting learning and teaching using information and communication technologies (ICTs). Community organisations offer awards for the best websites in different categories. The aim of the project is to optimise available information technology (IT) infrastructure and skills, build local web content, and bring about knowledge sharing on development issues.
Communication Strategies

ThinkQuest addresses the content gap by encouraging inter-collaboration amongst schools (and learners of different cultural backgrounds) that involves learners working in teams to develop websites on issues affecting their community directly. Thus, to attract localised ownership of the project, ThinkQuest encourages a collaborative approach of schools, parents, teachers, information and communication technology (ICT) support organisations, and civil society organisations (CSOs). With the assistance of these partners, students locate content and organise it into a website; the goal is to "build critical thinking capabilities amongst the youth while preparing them for community challenges which are largely addressed through their active involvement." Students work in teams across schools to build websites in English, French, Swahili, and local languages, on critical issues. The websites are compiled on CDs and used as learning tools by other students and teachers. They also have a place in ThinkQuest Uganda's electronic library, which is a central repository relating to ICT applications for addressing community challenges and the catalysation of the creation and exchange of local content. Though such a process, some of the participating schools have made use of local intranets as information sharing models designed to increase the level of interaction of learners and to improve their computing skills through active interaction.

Community organisations offer scholarship awards for winning websites in different categories - e.g., HIV/AIDS website awards.

The project uses free online resources available on the internet, including online tutorials about website development, versions of evaluation software, internet explorer and front page. With regard to open source software, they use The Open Source Development Site, a resource for young web developers. A specially designed interactive project website (no longer in operation as of January 2009) was developed to organise online conferences (chat sessions), host a calendar of events (training workshops and important deadlines), provide links to recommended resources, and/or share content using wiki facilities, mailing lists, email, and other tools.

The project provides an opportunity for formation of computer clubs and existing clubs to be more active in utilising computer resources beyond classroom-based learning. It also runs voluntary training workshops managed by previous contestants. They undertake collaborative training workshops with local schoolnets and projects.

Development Issues

Technology, Education.