Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Tobacco Free Kids Campaign - USA

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Aim is to protect children from tobacco addiction and exposure to secondhand smoke.The Campaign serves as a resource and partner for more than 130 health, civic,corporate, youth and religious groups dedicated to reducing tobacco use among America'schildren.
Communication Strategies

A toll-free number (1-800-284-KIDS) provides information on how to get involved. Individuals are invited to join the National Action Network, the campaign's growing cadre ofactivists committed to making a difference. The campaign promotes youth advocacy and tobacco control efforts through its annual 'Kick Butts Day', a nationwide event that encourages activism among kids. The Youth Advocates of the Year Awards, another campaign initiative, recognise and celebrate outstanding young tobacco control activists who are leaders in their communities and states. In addition, the campaign disseminates information and implements media campaigns and events; assists national, state and community-level programmes; undertakes research and analysis; coordinates with federal, state and local governments; engages in advocacy to promote supportive public policies; and coordinates with international institutions and with activists and organisations in other countries.
Development Issues

Youth, tobacco.