Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Tool Box for Building Health Communication Capacity

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This manual provides a structure that guides through the process of communication, step by step: from problem definition to identification of target audience; from identification of behaviours that need development to definition of research needs; from research design and techniques to research planning; from communication strategy statement to development of messages and communication materials; without forgetting monitoring and evaluation of the communication strategy.

The Tool Box can be a useful tool for individual, self-paced training and can also be utilized to organize group training of programme staff and their partners, or for immediate application to a specific and impelling issue. This manual was initially produced by the Academy For Educational Development for USAID, and has been recently reprinted by BASICS.