Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Trading Places

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Trading Places is a Panos London initiative organised around the December 2005 World Trade Organisation (WTO) sixth ministerial conference. As part of this initiative, Panos sponsored a team of 13 African and Asian journalists to cover the WTO event in Hong Kong, China, providing practical advice and support for their journalism.

The purpose of the initiative was to highlight the intersections between world trade, communication, and the Millennium Development Goals (MDGs) by enabling reporters from developing countries to report "the stories behind the mainstream headlines". According to Panos, developing country perspectives are often neglected in mainstream international media coverage of trade policy, and the Southern media are under-represented in covering world trade negotiations. The Panos-supported journalists were among the few or the only representatives of their national media reporting on events in Hong Kong.
Communication Strategies
The project was motivated by the observation that a fairer deal on trade is key to the poverty reduction objectives of the MDGs, and that communication has an important role to play in creating the public understanding and awareness needed if trade policy-making is to be more transparent and accountable. Because Panos believes that this challenge centrally involves the media, the organisation brought a team of journalists to the international conference so that they could experience first-hand - and then communicate with their audiences - how rules governing international trade have an impact on people's lives.

Each day, the team of journalists filed stories for their own national newspapers and wrote specially-commissioned features for Panos London. Information and communication technology (ICT) is being used as a tool to share these stories with a broad, global audience. Panos-supported journalists' Hong Kong stories are being showcased on a dedicated page on the Panos website; click here to access the stories, which are free to all media to reproduce (provided that Panos London and the journalist are credited). Short biographies of each journalist are offered on this website, along with links to his or her articles that emerged from participation in Trading Places.
Development Issues
Rights, Trade.
Key Points
"The Hong Kong world trade summit held by the WTO in December attracted international media attention. Yet how the notoriously technical discussion of global trade policy affects people's lives is often weak in mainstream media coverage in both the global North and the global South." Click here for further details on the WTO conference, which drew ministers responsible for trade from the WTO's 149 member countries. Click here for additional WTO-related resources on the International Centre for Trade and Sustainable Development (ICTSD) website.
Sources

Emails from Jon Barnes to The Communication Initiative on January 6 2006 and January 12 2006; and Trading Places page on the Panos website.

Comments

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Submitted by Anonymous (not verified) on Thu, 04/13/2006 - 01:11 Permalink

Very essential for journalists to demystify such issues as the WTO talks.