Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Tubajon Community Radio - Philippines

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It is not easy to get to Tubajon Community Radio, located in a very remote island in The Philippines. It takes about two days to complete the journey, first by plane from Manila to Cagayan de Oro, then by road from Cagayan de Oro to Surigao City (about 7 hours), then by boat from Surigao City to Loreto in Dinagat Island (about 3 hours), and then riding on the back of a motorcycle to finally get to Tubajon.
Communication Strategies

"The Voice of Tubajon" was originally created in 1998 with a small support from UNESCO through the Tambuli Network. The support consisted mainly in training and a very small transmitter and mixer. Since then, the running of the station has been a responsibility of the community, under the leadership of Padre Kiko Magnaye, a very young (31) priest who arrived to the island six years ago.
Development Issues

Economic development, political development, less isolation.
Key Points

Padre Kiko Magnaye ambitions for the radio a bigger transmitter and seed funds to hire permanent staff. In spite of the extreme isolation of the island, this dynamic priest has managed to wire himself to Internet and use e-mail to get support for the radio station. Twice a week he hooks his laptop to the only community telephone line that exists in Tubajon Municipality and in 2 minutes he has sent and received messages. He has now committed himself in a very ambitious project: to set a Foundation to ensure the future of the station.
Partners



Tambuli Radio Project, Community Media Council (CMC).

Sources

Letter from Alfonso Gumucio to The Communication Initiative.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

What is the ownnership