Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Universal Soldier - Global

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In May 2003, the BBC World Service Trust explored personal moments of fighting and war through the radio series The Universal Soldier. This series was designed to enable people to learn about the world's conflicts not through news reports and through the views of experts in war but, rather, directly from those who are fighting.
Communication Strategies
In each radio programme, soldiers from Russia and across Africa told their stories about the experience of conflict. Because of the intimate nature of radio, audiences were able to hear them speaking without interruption or mediation. Some programmes offered testimonies from their families, friends, and communities - who described the journeys of these fighters from their own perspectives.

The series aimed to answer questions such as the following: Why do people fight? What is it like to be suffused with adrenaline? What happens if a gun is too heavy to run with? What is it like to kill another person? What do people think and feel after they've fought? How does fighting impact religious or spiritual beliefs?

In Africa, the testimonies were formed into 2 dramas (based in South Africa and Sierra Leone), with the revelations adapted by a team comprising a BBC drama director, local actors, and NGOs working in the field. The dramas were recorded and then performed in front of invited audiences brought together by partner NGOs on the ground who, through facilitated discussion, considered what they had seen and explored together whether the key protagonists had any other choices of action available to them. These discussions were organised and recorded for broadcast.

In the Russian series, stories were told of the war in Chechnya, while in the 2 Africa Live programmes, listeners were able to phone in and add their thoughts and stories to the testimonies. The Trust aimed for this mix of stories to create feelings of empathy within audiences and to increase their understanding of how they, as individuals, can act on their own lives and environments.
Development Issues
Conflict.
Partners

This project was funded through BBC World Service Education and was undertaken by the BBC World Service Trust with BBC African Productions, and the BBC Russian Service.

Sources

"The Universal Soldier", September 8 2003, on the BBC World Trust site.