Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 15 years ago
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Valvula de Escape [Escape Valve]

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To address gaps in knowledge about HIV prevention and family planning, the United States (US)-based Population Media Center (PMC) collaborated with CORA (Centro de Orientación para Adolescentes) to develop and produce a radio call-in show for youth, called Válvula de Escape, Un Espacio Sin Censura. Sexo Netas y Preguntas. ("Escape Valve, a Space without Censorship. Discussion and Questions about Sex.") This entertaining and informational talk show was designed to be an communication tool that provided youth with important information pertaining to HIV and sexual health awareness and knowledge.
Communication Strategies

Válvula de Escape was a call-in show that provided an outlet for teens to discuss issues relating to sexual/reproductive health directly with health professionals and other teens. It was broadcast on Radio Mexiquense in Toluca (Mexico State) during 2007 from 4:00 pm to 5:00 pm every Thursday.

Development Issues

Youth, Sexual and Reproductive Health, HIV/AIDS.

Key Points

In 2001, the United States Agency for International Development (USAID) reported that the majority of students in Mexico were aware of HIV, but the majority of students were unaware or mistaken with regard to important information pertaining to HIV prevention.

Partners

PMC, CORA.

Sources

Population Media Center Enews [PDF], February 2008; and All-Party Parliamentary Group on Population, Development and Reproductive Health document, accessed September 29 2009.

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