Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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WorldSpace Foundation Satellite Broadcasting - Africa

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FirstVoice International (formerly WorldSpace Foundation) provides satellite broadcasting directly to radio and multi-media receivers at low cost in Africa.
Communication Strategies

The flagship project, "Africa Learning Channel", launched in 1999, delivers distance education and social development information via satellite to radios in rural and isolated regions of Africa. A collaboration with UNICEF brings multi-media social development and educational material to community information centers that have no phone lines and, hence, no internet connection in Sudan. In Bankilare, a community in Niger, the community has set up the Bankilare Community Information Center (CIC) for the broadcast of their local radio station. They supplement their local information with a translation of the national and worldwide information from the ALC WorldSpace broadcast.

In addition to the audio service, the ALC transmits text-based multimedia information such as web pages and CD-ROM content, targeting specific audiences in regions where Internet connections are unreliable and/or prohibitively expensive.

Development Issues

Technology, Education.

Key Points

In June 2003, First Voice International (FVI), formerly WorldSpace Foundation (WSF), was established with the mandate to become a conduit and catalyst for knowledge, experience and solutions, gathering and disseminating information on issues of pressing concern to people who have the greatest need -- the impoverished rural and urban populations of Africa and Asia. FVI builds on the existing Africa Learning Channel (ALC), which was established by WSF in 1999 with grants from the Ford Foundation and the Rockefeller Foundation. It also further develops the Multi-Media Service (MMS) to target audiences in regions where internet access is unavailable, unreliable, or very expensive.

Sources

"WorldSpace Foundation and UNICEF's Operation Lifeline Sudan - Using Innovative Communication Technology for Social Development" and "The Bankilare Experience: An Example of a Successful Collaborative Effort to Bridge the Digital Divide Using New and Innovative Technologies" - both by Ros Tchwenko (rtchwenk@worldspace.org), and the First Voice International website.